Sheraton Hotels & Resorts

My idea for the Sheraton Hotels & Resorts rebranding was based on stylization that’s inspired by the Sheraton Hotel’s opening in the late 1930’s.

The brief for this project was to research a brand or hotel’s history to gather inspiration for a rebrand influenced by the year of its opening date. 

From there we were challenged to produce a new logo, a moodboard and assets for the brand or hotel.

Title: Sheraton Hotels & Resorts Branding

Year: 2025

Tools Used: Adobe Illustrator, Adobe Photoshop, Microsoft Powerpoint, Procreate App, graphite and parchment.