Dior is known for its elegance as a brand and is known as the standard for luxury world wide. This packaging for Dior’s new line of wine and chocolates embodies the look and feel of shopping in store by “bringing the store” to consumers. The shape and imagery of the chocolate boxes resembles Dior’s luxury store located in Paris, France. This attention to detail reflects the brand’s iconic look with pastel colors, gold detailing and the classic fonts used by Dior. This look is reflected onto the wine bottles that are perfectly paired with the three types of chocolates available. The intent of the design is to invite consumers to experience the in store experience of Dior while sipping and savoring luxury from wherever they may be.