Specs Eyewear & Co started as passion project where I designed the logo, graphics, packaging, and promotional materials for a new reading glasses company. The term “specs” is a play on the old fashioned term for reading glasses, spectacles.

Having family members that desired high end reading glasses for an affordable price I took it upon myself to design Specs Eyewear & Co. The colors, typography and patterns are inspired by high end luxury brands such as Louise Vuitton, Coach and Tiffany’s.

The letters “EC” in the word Specs forms a pair of reading glasses. This pair of glasses was rotated and flipped to form a pattern used in the branding of the product.